Blossom
UX School

It is a global UX design online bootcamp. It has undergone design modifications with a greater emphasis on user-friendly information architecture.
My Role
UX/UI design, Working with marketing specialist
Duration
6 Weeks
Tools
Hotjar, Figma, Webflow
Discover

Design Thinking

Collaborated with a marketing specialist to identify the current issues on each page, and then proceeded with modifying the user flow and UX-centric writing. We analyzed what users are more curious about and eager to see through Google Analytics and Hotjar.

Solution

Deliver

Final Design

  • Concentrated on why one should choose our academy and showcased our successful outcomes.
  • Made the copywriting easy to understand and directed it towards guiding users to the ultimate goal.
  • By asking about students' goals while simultaneously guiding them through a flow where they can view our classes and brochure.
  • Introducing what this course is and who it is well-suited for, along with a brief course overview, to capture users' attention.
  • Throughout the content, we included options to download brochures or enrol in courses, allowing users to take action.
  • Included testimonials and FAQs to address any inquiries users may have on the course page in one go.
Proceeded with the modification of the main page and each course page using webflow, based on the final design. Following this, we continued redesigning pages such as event, showcase, and blog page to align with the updated information structure and design.
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ⓒ Song chaeeun, 2024